Free with your details
Before you bring it to a client.
A suggested client introduction, a billing and account checklist, and the questions to leave to our team.
Agency guide · PDFPractical guides, court records and research tools for understanding a potential Google Search ad claim.
Use an instruction with sources, clear questions, and a standard for the answer. Ask it to test the claim and show its work.
“Separate what the court established from what advertisers allege. Cite the sources. Tell me what remains unknown.”
The starting point for independent research
Read the primary sources, then compare independent coverage. Keep the Search case separate from the ad-tech case.
The open source pack includes the Search opinion, a dated source index, and research prompts. No contact details required. Independent coverage does not endorse our firm or establish an individual recovery.
Understand findings, allegations, and open questionsAn approximate Search spend figure and your account history can start the conversation.
Start with one client’s Search spend and general billing history. Get permission before sharing client details or account access. Explore the agency path.
Free with your details
A suggested client introduction, a billing and account checklist, and the questions to leave to our team.
Agency guide · PDFOpen access
Ask your agent to separate the court findings, advertiser allegations, and questions that still need answers.
Research prompt + sourcesOpen access
Follow the 30% illustration, inspect the assumptions, and see what an account review adds.
Estimate explainerOpen access
A practical starting list for marketing, finance, and the person who holds the account records.
Records checklistOpen access
Two steps in Google Ads that let our team review your Search spend and account terms directly.
Access guide · PDFOpen access
Generate a spend report in Google Ads with a copyable prompt, labeled screenshots, and settings to check.
Spend report guideOpen access
Research one client’s account history, billing arrangements, permissions, and gaps in the records.
Agency research promptOpen access
Start with the court record. Compare independent reporting and download the source pack.
Court record + reportingOpen access
A shareable overview of the Search ruling, relevant ad products, and what an individual review considers.
One-page explainer · PDFOpen access
Why successful advertising and a potential overcharge claim can both be part of the same story.
Fairness explainer