You were illegally overcharged for Google Search Ads. Claim it back.

Your past advertising spend may support a claim. Silver Arbitration helps businesses understand the opportunity and decide what to do next.

  • Fixed contingency fee.
  • No out of pocket expense.
  • No fees if there is no recovery.

Prefer ChatGPT/Claude?

A ruling against Google.
What it means for you.

Read the court opinion

Google broke antitrust law.

In August 2024, the court found that Google unlawfully maintained monopolies in general search and general search text advertising.

Your advertising costs are the question.

The ruling examined Google’s power over Search text ad prices. Advertisers may investigate whether the conduct affected what their businesses paid.

Your claim needs its own assessment.

The ruling does not calculate your overpayment or award your business a refund. Account records, applicable terms and individual facts matter.

Explore the findings and open questions

Independent reporting does not imply endorsement of our firm or the calculator.

Over 20,000 U.S. advertisers have already filed.

Join them now

Could this apply
to your business?

Past spend counts, even if you’ve stopped advertising. You can request a review for part of the period or for multiple accounts.

Read the one-page explainer
  • You’re a U.S. business.

    Or your advertising account operated under Google’s U.S. terms.

  • You paid for Google Search ads.

    Directly, or through an agency managing your campaigns.

  • You spent money from August 2016 onward.

    A full ten years of advertising is not required to ask for a review.

These are starting points for a review. Our team will assess the details that determine eligibility.

Managing ads for clients? Start with one client’s spend and account history.

Explore the agency path

What happens next.
Step by step.

Requesting an assessment opens a conversation. You choose whether to move forward after understanding the potential claim and the terms.

  1. Request an assessment.

    Share your contact details. Book an optional 20-minute call, or let our team follow up.

  2. Understand your claim.

    Discuss your Search spend, account history and a preliminary estimate with our team.

  3. Decide whether to proceed.

    Review the engagement terms and ask questions before choosing to hire the firm.

  4. We pursue the claim.

    If you proceed, our team works with the records, provides updates and asks for input when needed.

What the numbers
suggest.

An approximate figure can help you explore the potential scale of a claim. You can also request an assessment without entering an amount.

Add your Google Search ad spend across the relevant years since August 2016, rather than entering a monthly or annual amount.

How the estimate works
How total spend changes the illustration
Illustrative 2016–2026 scale: applying the same percentage to more total Search spend gives a larger estimate. This is not an account history, forecast or confirmation of eligibility for every date.

Illustrative claim estimate · before fees

$30,000$100,000 × 30%

Based on your estimated Search ad spend. An accurate calculation requires account records. Recovery is not guaranteed.

Discuss your spend with our team

Let’s look at
your business.

Request an assessment and our team will help you understand:

  • Which accounts and periods may support a claim
  • What your Search spend could mean for a potential claim
  • The records, fees and next steps to consider

Why act now

Filing time limits may apply. Request an assessment promptly so our team can review the timing and account history relevant to the potential claim.

Requesting an assessment does not file a claim or preserve a deadline.

Request an assessment.

Your name and email are enough to start. A 20-minute call is available after submission if you prefer.

Our team will not contact Google during your initial assessment.

Submitting requests an assessment. Our team may follow up using the details you provide, whether or not you book a call. No claim is filed and no attorney-client relationship begins until the firm agrees to represent you.

Before you
take the next step.

Answers to the questions that matter when you’re considering an assessment.

What happens when I request an assessment?

Our team reviews the contact details you submit and follows up about the next step. You can choose an available 20-minute call, or wait for our team to contact you. Requesting an assessment does not file a claim or commit you to hiring the firm.

Will Google know I asked for an assessment?

Our team will not contact Google during your initial assessment. If you decide to proceed, tell us about any Google Ads, Google Cloud, or other account concerns so we can discuss them before the next step. We cannot guarantee how Google would respond to a later proceeding.

What does it cost?

Fixed contingency fee. No out of pocket expense. No fees if there is no recovery.

What does the 30% estimate mean?

It is an illustrative claim estimate before fees, calculated as your estimated Google Search ad spend multiplied by 30%. It is not an account-specific damages calculation or a promised recovery. An accurate calculation requires account records.

What do I need to prepare?

Your name and email are enough to request an assessment. An approximate Google Search spend figure and the years you advertised are helpful for the conversation. If you decide to proceed, our team will tell you which account records are needed for an accurate calculation.

How long does the claim take?

The optional introductory call lasts 20 minutes. The time needed to evaluate and pursue a claim depends on the records, applicable terms, procedure, and response from the other side. Our team will discuss the likely next steps with you.

What if Google appeals?

Court rulings can be challenged. Our team will explain the current status and how it may affect your claim before you decide whether to proceed.

More questions about records or ad products? Browse the resources.

Find out where your business stands.