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Find your Google Search ad spend since 2016

Use Google Ads Report editor to find your total Search advertising spend. Follow the steps below to generate and check your report.

Step 1: Open Report editor

Sign in to Google Ads and select the account you want to review. Open the link below, or go to Campaigns > Insights and reports > Report editor.

Open Google Ads Report editor (opens in a new tab)

Step 2: Copy and generate the report

Copy the text below and paste it into the Describe the report you want to generate field in the Generate report panel. Then click Generate.

Image 1: Generate your report. A marks the prompt field; B marks the Generate button.
Google Ads Report editor with Total Search ad spend since 2016 entered in the Generate report panel and the Generate button beside it.

Step 3: Check your Search spend total

Review the generated report before using the total. Confirm these settings:

  • Accounts: include only the account or accounts you intend to review. The example below shows All accounts.
  • Date range: set the start date to January 1, 2016 and the end date to today, or the last date you need.
  • Filter: confirm Campaign type is Search.
  • Cost: read the total and note the currency shown. The example uses Cost (Converted currency).
Image 2: Review your result. A marks the date range; B marks the Search filter; C marks the cost total; D marks Download. The $3,723,276.11 shown is an example, not your account’s total.
Example generated Google Ads report for All accounts, January 1, 2016 to September 30, 2026, filtered to Search campaigns, showing a converted-currency cost of $3,723,276.11 and a Download button.

Once you have checked the report, click Download to save a copy. Keep the report’s date range and currency with the total you share.

If the Generate report panel is unavailable, you can follow our read-only access guide so our team can review the account records.

Google’s help guide for generating reports