The August 2024 Search opinion found that Google unlawfully maintained monopolies in general search and general search text advertising. It examined the competitive checks on Search text ad pricing. The ruling is a reason for advertisers to investigate their own accounts, not an automatic refund for every business.
A campaign can deliver customers and still cost more than it would have in a competitive market. That possibility is why our team looks at Search spend, account history and the legal entity that may bring a claim.
We support a fair, evidence-based review of each business’s situation. The estimate on this site is an illustration; records and individual analysis are needed for an accurate calculation.