Did your business overpay for Google Search ads?

A concise guide for advertisers and agencies.

The public ruling

In August 2024, a federal court held that Google unlawfully maintained monopolies in general search and general search text advertising. The opinion examined Google’s pricing power. It does not award a refund to any individual advertiser or calculate that advertiser’s damages. Read the court opinion.

Who may want an assessment

A U.S. business or a business that bought Search ads under U.S. terms may ask for a review. Current advertising is not required; a shorter or older account history can be discussed. Several accounts, agency management, an acquired brand or a predecessor business may affect which entity holds a claim. Our team reviews those facts case by case.

Which advertising spend matters

The starting calculator asks for Google Search ad spend since August 2016. Shopping, YouTube, Display, Performance Max and mixed campaigns need to be separated before an accurate calculation. A rough Search-only total can start a conversation; the 30% before-fees illustration is not a damages opinion or promise of recovery.

How a claim may proceed

Request an assessment, discuss spend and account history, then review engagement terms before deciding whether to proceed. If the firm accepts the matter and you engage it, our team may request records and client input to prepare and pursue the claim. Applicable agreements, deadlines, authorization and procedural choices require individual review. A contact request alone does not file a claim or preserve a deadline.

What to keep

Preserve billing statements, invoices, payment records, campaign-level cost reports, account IDs, Google terms, agency agreements and relevant communications if available. You do not need to upload those records with the initial contact request.

Attorney advertising. General information, not legal advice. Recovery is not guaranteed. Court decisions and procedural status can change.